
Beauty, passed down.
ORELI began with a mother and her daughter. It was created by a mother who wanted her little girl to have color she could trust — gentle, naturally derived and made with love — and then for every girl who deserves the same. Behind it stand three decades of family heritage: a family business rooted in nature, now passed down in every ORELI shade.

As a mother, she was looking for something simple: a first touch of color for her daughter that would be kind to her skin, easy to wear and beautiful at every age. When she could not find it, she decided to make it herself.
ORELI is that promise, now shared with every girl — from her very first lip tint to the shade she will call her favorite. Colors inspired by berries, blossoms and honey, made to be passed from a mother to her daughter.

We choose naturally derived, botanical-inspired ingredients and fruit-inspired shades, prepared in small batches. Every formula is made to feel comfortable, look effortless and last through the moments that matter.
Botanical-inspired formulas, chosen with care for skin that deserves gentleness.
Made to be worn from morning to evening — comfortable, effortless, never heavy.
Colors drawn from berries, blossoms and honey — playful in tone, soft in finish.
For the mother and the daughter, the first lipstick and the favorite one.
Carefully packed and sent to your door.
All 3 shades, free delivery.
Gentle color for every day.
Shade advice whenever you need it.